Dangote Cement Plc has said the ongoing cement promo of the company was aimed at giving back a sum of N1 billion to its loyal customers.

Dangote Cement’s sales Director, Funmi Sanni, who made this known, described the company’s customers as “kings and queens”,  saying they have done a lot to ensure the dominance of Dangote Cement in the market.

“As such, giving back to them in monetary terms is just a way of saying thank you for their patronage,” she stated.

Sanni further described the promo as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives.”

She said the promo was also targeted at stimulating the economy that has been negatively impacted by COVID-19 and global energy crisis to move towards much-needed recovery, especially in the construction/real estate industry sector.

She said: “To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centers to collect an instant prize.

“Collect cards, spell D-A-N-G-O-T-E, and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million.”

Sanni added that N125 million worth of prizes were expected to be won monthly, among which there would be 25 multi-millionaires.

READ ALSO: Dangote Cement to reward consumers with N1bn in promo

“The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is continue to buy Dangote Cement,” she stated.

Sanni noted that the Bag of Goodies Promo Season 3, which runs from July 5 to October 31, 2022, would be “a blast as there are over 32.3 million mouth-watering prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.

“Interestingly, every single bag of Dangote Cement to be produced daily through the promo period will contain scratch cards for various gifts to be won by consumers.”

Speaking at the unveiling ceremony, the Group Managing Director, Dangote Cement Plc, Michel Puchercos, said the Bag of Goodies Promo series was designed to continuously reward loyal consumers who have stayed faithful and remained the backbone in the cement business.

Puchercos said the consumers have contributed in no small measure to make Dangote range of cement products the first choice for construction purposes across the country.

“We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses.

“These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood,” Puchercos stated.

The Star