First Bank of Nigeria Limited has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa.
First Bank made the announcement via a statement issued on Wednesday, April 12, by its Group Head, Marketing and Corporate Communications, Folake Ani-Mumuney.
The bank stated that the name change was implemented to align the subsidiaries with the parent brand and to enjoy the strong heritage and brand equity built by First Bank Nigeria in its 129 years of banking leadership.
The bank named the first set of subsidiaries effecting the name alignment as FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC.
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It noted that the subsidiaries are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC.
It said the Ghana, Senegal, and Guinea subsidiaries would be next in the phased name change implementation.
The bank added that the name change would further enhance the quality-of-service delivery resulting in better brand clarity, uniformity, and consistency across all the markets where the Bank operated.
Speaking on the development, the Chief Executive Officer of First Bank Group, Dr Adesola Adeduntan, said: “The name change coincided with the bank’s 129th founding anniversary (March 31, 2023).
“It is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first.
“The new identity of the subsidiaries contributes to an enhanced brand presence.
“It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing, and extensive business networks the First Bank Group offers.
“These include our commitment to boosting cross-border businesses which involve trade and investment opportunities essential, to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty,” Adeduntan said.
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