The 2024 Calabar Carnival and Festivals in the Cross River State capital is set to reach new heights, with First Bank of Nigeria, United Bank for Africa (UBA), Zenith Bank, Nigerian Breweries, Minimie, and other companies coming together as official sponsors for this year’s celebration.

This was made known in a statement on Thursday, December 26, 2024.

Cross River State Governor Bassey Out said: “I am very pleased and honoured to welcome all to the biggest party in Africa. This year, we are excited to offer even more activities for you to enjoy as we celebrate Our Shared Prosperity.”

On his part, the Managing Director/CEO of First Bank, Olusegun Alebiosu, explained the bank’s support for the carnival, saying: “First Bank is deeply rooted in Nigeria.

“We are an integral part of the fabric of society, and through initiatives like December is a Vibe, we have made a significant impact in promoting music. Our support for Carnival Calabar is a natural continuation of our dedication to these cultural efforts.”

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Mary Ephraim-Egbas, the CEO of Okhma Global the official marketing company of the Carnival Calabar, expressed her excitement about the brands’ partnerships, saying: “The 2024 Calabar Carnival and Festivals is tagged Carnival for all, horning on this year’s theme of our shared prosperity, The Carnival is an exceptional celebration of Nigeria’s rich cultural heritage.

“First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and all brands involved will benefit from participating as over two million attendees are expected for the Carnival and festival events, people travelling from across Nigeria and the world, the earmarked events will create an atmosphere filled with excitement, creativity, and unity. This collaboration highlights the strength of partnerships

Commending the brands’ partnership and sponsorships, the Chairman of CRS Carnival Calabar Commission, Gabe Onah, said: “The commitment of First Bank, UBA, Zenith Bank, Nigerian Breweries, Minimie, and other brands to the Calabar Carnival plays a vital role in the festival’s continued success.

“Their support ensures that the 2024 edition will be a truly spectacular event. We are grateful to work with such remarkable partners who are helping bring the best of Nigerian culture to the global stage.”

The Star