The Federal Road Safety Corps (FRSC) has unveiled groundbreaking strategies to combat Road Traffic Crashes (RTCs), shifting focus from motor park rallies to community-based initiatives across the country.
The Corps Public Education Officer, ACM Olusegun Ogungbemide, made this known in a statement on Thursday, October 3, 2024.
Ogungbemide said the FRSC was concerned about the loss of steam and the relevance of the motor park rally style of reaching out to drivers and members of the public in its campaign for a safe road environment.
He said the Corps had changed to the town hall meetings and press conferences as the alternative campaign strategies while not totally negating motor park rallies.
Ogungbemide noted that over the years, the FRSC had always relied on the motor park rally method of public enlightenment programmes by which drivers and travellers were gathered at the parks.
These, he said, were where road safety education and enlightenment issues were shared to them through interactive sessions with the participants.
The FRSC spokesman stated: “But with increasing cases of lawlessness being displayed by drivers, mostly commercial and the fatalities recorded from road traffic crashes, the Corps has since discovered the impotence of such method.
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“This is where the main target audience is not readily available at the time of the rally. Consequently, a new method has to be worked out in alignment with developments in communication systems.
“The Corps Marshal, Shehu Mohammed, approved the use of town hall meetings, transit campaigns, and press conferences as the most suitable means of communicating road safety messages to the target groups which every command has been directed to adopt henceforth.
“That is in his commitment to eradicating pervasive cases of road traffic crashes being recorded across the country.
”The Corps Marshal in his diligent commitment to finding solutions through appropriate means of reaching out to the public, especially the drivers and commuters in passing road safety messages saw the need to review our old engagement system with the public through a more effective communication system.
“That was what gave birth to the ideas of town hall meetings and press conferences, which the National Headquarters of the Corps and field commands would henceforth be committed to utilising.
“This includes the yearly ember months’ special enlightenment programmes.”
Ogungbemide stressed that in giving effect to the new method, the usual flag off of the end-of-the-year special road safety campaign for this year would be different.
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