The Managing Director/Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola, has been named PR Practitioner of the Year at the 2024 Lagos Public Relations Industry Gala Awards (LaPRIGA).

Abimbola, a Public Relations expert, bagged the award at LaPRIGA hosted by the Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) in Lagos on Friday, December 13, 2024.

Presenting the award, Dr Dare Ogunyombo said it was deserving, given the awardee’s passion and commitment to promoting professionalism and excellence through his clients’ work.

According to Ogunyombo, the choice of Abimbola as the PR Practitioner of the Year is based on his leadership of a dynamic organisation with an impressive profile, quality clients, and campaigns including innovative ideas from concept to execution.

He stated that the awardee demonstrated exceptional leadership by deploying the transformative power of PR to shape the narrative, build connections and inspire progress for his clients.

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In her remarks, the Chairman of the Lagos NIPR, Comfort Nwankwo, said the PR profession in Nigeria has reached remarkable milestones in the last 12 months, with campaigns that have redefined corporate storytelling, advocacy strategies that champion societal causes, and bold innovation that captures global attention.

A statement issued on Wednesday added: “With nearly two decades of experience, Abimbola has built a legacy of excellence, leading high-impact campaigns for corporations and individuals alike.

“His expertise spans compelling storytelling, crisis management, and fostering strategic partnerships. Through his visionary leadership, he has amplified his clients’ works and transformed Integrated Indigo Limited into one of Africa’s fast-rising PR agencies.

“Through his strategic expertise and commitment to excellence, Abimbola has not only carved a unique niche in the profession but has also played a pivotal role in amplifying diverse voices and stories of communities and individuals through his clients’ works at Indigo.

“Abimbola’s accolades include the NIPR Presidential Award (2019), PR Practitioner of the Year (2021), and recognition on Nigeria’s PR Power List of Top 50 PR Practitioners in 2022 and 2024. His passion for advancing the PR profession is reflected in groundbreaking initiatives that have reshaped narratives and elevated corporate and community voices.”

The Star