Noah’s Ark Communications Limited has won the creative accounts of the two most happening brands from the Tropical General Investments (TGI) Group – Terra Seasoning Cube and Golden Terra Oil brands.
Effective from July 2024, Noah’s Ark, becomes the creative communication agency and will be responsible for advertising, marketing and promotion of services for the seasoning and edible oil categories.
The company made this known via a statement made available to The Star on Monday, July 1, 2024.
The TGI Group is an international investment and holding company with diversified interests and investments across Africa, Middle East, Asia and other emerging markets.
As the creative agency, Noah’s Ark is saddled with the responsibility of interpreting campaign briefs, developing communication strategy, and producing and preparing execution-ready creative marketing communication campaigns.
Speaking on the development, the Chief Marketing Officer of TGI Group, Probal Bhattacharya, commended the partnership with Noah’s Ark Communications.
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Bhattacharya said: “We see this as the beginning of a valued partnership that will deliver great creative expression for two of our outstanding, award-winning brands – Terra Seasoning Cube and Golden Terra Oil.
“It is the beginning of a journey where Noah’s Ark will bring in their creative expertise and competence to deliver the best value for our brands and our consumers.”
According to him, the company is confident that the agency has the wherewithal and know-how to deliver value and provide support in the quest to achieve the brand’s objectives.
Also speaking on the appointment, the Chief Executive Officer/Chief Creative Officer of Noah’s Ark Communications, Lanre Adisa, described it as a huge opportunity to deliver exceptional and impactful brand storytelling communications to the array of brands in the TGI portfolio in a way that connects and endear them to the target consumers.
Adisa said: “We are humbled by this opportunity to be of service to this formidable organization by working on two of their remarkable brands.
“As an agency, we will continue to justify the confidence reposed in us by delivering exceptional services to the array of brands in their portfolio.
“For us, we are ready to provide our very best support and contribute over and above our quota to making these the most admired and successful brands in Nigeria.”
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